Top 51 E-Commerce Tools for Businesses and Startups in 2022

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Top 51 E-Commerce Tools for Businesses and Startups in 2022

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Top 51 E-Commerce Tools for Businesses and Startups in 2022

E-commerce tools are programs with features that enhance your website’s functionality and capabilities. They support progress and scalability while allowing you to save time and resources so you can achieve your business objectives. Aside from helping businesses deliver enhanced or personalized experiences for their customers, these tools also let customers discover new products and enjoy a …

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Top 51 E-Commerce Tools for Businesses and Startups in 2022

E-commerce tools are programs with features that enhance your website’s functionality and capabilities. They support progress and scalability while allowing you to save time and resources so you can achieve your business objectives. Aside from helping businesses deliver enhanced or personalized experiences for their customers, these tools also let customers discover new products and enjoy a …

Top 51 E-Commerce Tools for Businesses and Startups in 2022

Top 51 E-Commerce Tools for Businesses and Startups in 2022

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E-commerce tools are programs with features that enhance your website’s functionality and capabilities. They support progress and scalability while allowing you to save time and resources so you can achieve your business objectives. Aside from helping businesses deliver enhanced or personalized experiences for their customers, these tools also let customers discover new products and enjoy a seamless shopping experience throughout their buyer’s journey. 

As more people opt to shop online, it’s become imperative for businesses to adopt new technologies and leverage actionable data to streamline their operations and deliver improved shopping experiences to their target audience. But which tools are right for your business? What areas or issues do certain e-commerce tools address? With the abundance of e-commerce tools available, where do you begin your search? 

In this guide, we’ve rounded up some of the best e-commerce tools that you can use to manage workflows, gain insights, create rewards programs, optimize your content and ad campaigns, and more. 

Top 51 E-Commerce Tools for 2022:

???? E-Commerce Platforms or Website Builders

BigCommerce

BigCommerce is an open software as a service (SaaS) platform. It’s a feature-rich platform provider that lets you build and design your online store and gives you a smarter way to scale your business. 

It has robust tools for e-commerce, including core commerce features such as a scalable catalog, reporting and analytics, staging environment, and single-sign on (SSO). Other tools cover inventory management, SEO, headless commerce, storefront design and conversion, and cross-channel commerce, among other features. 

It employs a relatively easy-to-use drag-and-drop feature that makes building and managing your online store a breeze. For beginners, you may encounter a bit of a learning curve. 

However, while it has robust features, pricing can be a bit steep, starting at $29.95 per month for the Standard plan. 

Shopify 

Shopify is a powerful all-in-one tool that helps businesses establish a strong online presence. It’s accessible enough to make it easy for beginners to set up or move their business online. 

Like BigCommerce, it’s scalable and has robust features and tools such as storefront design and customization, store management, marketing and SEO, and analytics. Furthermore, Shopify stores are designed to be mobile commerce ready with a built-in mobile commerce shopping cart. This feature lets your customers browse and make a purchase using their mobile devices. 

For new ecommerce businesses, Shopify offers the Basic Shopify plan, which starts at $29 per month. It also offers Shopify Lite, a plan designed for merchants who are planning to sell in-person or add a “Buy” button to their website. It starts at $9 a month. It’s worth noting that you can’t build an online store using Shopify Lite. 

WooCommerce 

A customizable, open-source platform, WooCommerce features a plugin that you can use with any WordPress site, allowing you to set up your online business using your current website. It also has a mobile app that lets you manage your store even when you’re on the go. 

It utilizes a REST API that enables it to be flexible, scalable, and easy to integrate with various services including marketing, payments, Google Analytics, and accounting. 

Squarespace

If you’re looking to build a website for your business, Squarespace is one of the best e-commerce tools you can use. Aside from creating an e-commerce website, you can use Squarespace to create a portfolio or a blog for showcasing and monetizing your work. Being a versatile tool, Squarespace lends itself well to selling not only physical products but also digital content. 

To enhance its versatility and better tailor it to your needs, Squarespace features several integrations for blocks, blogging, commerce, design, domains and email, marketing, and online ordering, among other services. 

The Personal plan starts at $12 per month and includes features such as a free custom domain, SSL security, and SEO tools. 

Wix 

Wix is a beginner-friendly platform for building websites. With Wix, you can create websites even without knowing how to code, thanks to its intuitive drag-and-drop interface.

It has over 500 professionally designed templates for your blog, business, or portfolio. It also has built-in tools that are useful for growing your online business. These include an online scheduling software, custom domains, SEO tools, and a logo maker. 

It has other professional features that let you manage your website, like its Wix Artificial Design Intelligence (ADI), analytics, free hosting, social tools, and contact management. Its integrations cover categories from marketing and selling online to design elements and communication.  

Website plans start at $4.50 a month, while its business and e-commerce plans start at $17 a month for Business Basic.

Hubspot  

The HubSpot Website Builder is a content management system (CMS) platform that’s designed for small business owners, developers, marketers, and IT teams. It lets you create personalized websites that are optimized for your target audience and for conversions. Its drag-and-drop editor lets you create and revise pages even without custom codes. 

This website builder comes with pre-built website themes and features a fully integrated CRM. It also lets you conduct adaptive testing, allowing you to easily and continuously optimize your website. It integrates with popular apps such as Canva, Wix App, JotForm, Slack, and Zoom, helping you create a more powerful website. 

CMS plans start at $23 per month for the Starter version. 

Square 

Square offers several e-commerce solutions for various business types including retail, food and beverage, professional services, and large businesses.  It enables you to create an online store, generate payment links, and add payments to your site. With its secure payment processing, your customers can make safe and simple online payments via Apple Pay, Google Pay, Cash App Pay, and the exclusive Square Pay feature. 

To help keep your business secure, Square employs machine learning, which can block threats, like payment fraud, and lets you set alerts for better risk management. It also features seamless syncing across Square POS systems, keeping your online and in-store records in sync for enhanced order and inventory management.  

Square fees vary, depending on whether you’re opting for in-person payments, remote payments, or custom builds. Furthermore, three factors, namely software fees, hardware fees, and processing fees, determine how much it’ll غير مجاز مي باشدt to work with Square. 

Source: fundera.com

???? Sales and Marketing Tools

Yotpo

Nowadays, social proof is a crucial element that can drive conversions, customer loyalty, and sales. It’s also one factor that can help you stand out from the competition. 

Yotpo is an e-commerce marketing platform that showcases features for SMS marketing, customer reviews and ratings, visual marketing, loyalty, and referrals making it a powerful tool for social proof. You can integrate this into your online store so you can start collecting reviews, ratings, Q&A, and photos from your satisfied customers. 

The platform integrates with popular marketing and e-commerce tools such as Shopify, Adobe, Facebook, Instagram, Google, and Zendesk. While Yotpo offers a free plan, paid plans start at $15 per month for the Growth plan, which is designed for new brands. 

CrazyEgg

Do you want to keep track of your website’s performance and see which areas you need to improve on? What about conversion or why visitors aren’t converting? CrazyEgg gives you a glimpse of your site’s performance and which links visitors tend to click with heat maps. It also has tools, such as UX/UI Audits, Customer Analysis, and Testing, that would enable you to optimize your pages for increased conversions. 

Plans start at $24 per month for the Basic plan.  

???? Communications and Email Marketing Tools

EngageBay 

EngageBay is a CRM platform that lets you engage your customers and automate marketing processes. It’s a unified software that features a suite of tools, providing you with solutions from automation and landing pages to milestone tracking, web analytics, and A/B landing pages. It also seamlessly integrates with apps such as Plivo, Zapier, QuickBooks, Stripe, and Shopify. 

The all-in-one plan starts at $14.99 per user per month when billed monthly. Additionally, you can also opt to pay for the exact service that you need. For example, if you only need EngageBay’s CRM and Sales Bay, its Basic plan starts at $12.99 per user per month when billed monthly. Check out the complete range of plans here.

Omnisend 

A powerful, easy-to-use platform, Omnisend goes beyond boosting your email campaigns. It also lets you improve your newsletters, boost sales, and minimize cart abandonment with the help of e-commerce marketing automation and segmentation. 

With Omnisend, you’re also able to tap into SMS as a marketing channel, allowing you to deliver a consistent customer experience across various channels. It offers a free plan but its paid plans start at $16 per month for the Standard plan, which lets you reach up to 500 contacts. 

Sendinblue

Sendinblue is a business marketing platform that’s not just for email and SMS marketing. It’s a comprehensive tool for digital marketing that lets you focus on CRM, marketing automation, transaction email, and segmentation. 

Furthermore, it lets you create more targeted landing pages for improved visitor experience. Other features include open and click-through reports, email heat map, A/B testing, and real-time statistics. Sendinblue offers a free plan but paid plans start at $25 per month. 

Mailchimp

Designed for small businesses, Mailchimp helps you get your online, from having a custom domain to creating a website to sell your products. It also enables you to create multichannel campaigns using email, landing pages, digital ads, social posts, and postcards. In addition to these features, it also has: 

????  Audience tools including marketing CRM, audience dashboard, and segmentation

????  Creative tools such as content studio, campaign templates, and dynamic content)

????  Automation tools, which include customer journeys, transaction email, and pre-built automations

????  Insights tools such as reports and analytics, A/B testing, and smart recommendations

Pricing starts at $9.99 per month for the marketing platform, while plans for websites and commerce start at $10. Rates for transactional email vary. 

Source: mailchimp.com

ConvertKit

Designed for bloggers, creators, and e-commerce marketers, ConvertKit is a customizable platform for growing your audience, building your community, and generating revenue. It has a diverse range of tools for email marketing, landing pages, commerce, email sign up forms, email automation, and integrations. Its features include:

????  Fully customizable landing page templates with no code necessary

????  GDPR-compliant opt-in forms 

????  Customizable product pages

????  Comprehensive dashboard for sales

????  Integrated payment processing 

The good news is that ConvertKit is free to use up to your first 1,000 subscribers if you’re a new creator. Monthly paid plans for growing and established creators start at $9 and $29, respectively, for up to 300 subscribers. 

Sleeknote

Designed for medium, large, and enterprise-level e-commerce stores and SaaS businesses, Sleeknote is a versatile popup builder. Aside from capturing emails, it helps you create a more personalized visitor experience through features such as recommendation, promo, or explainer guide popups. Drive more revenue and prevent cart abandonment with relevant and personalized products or offer pop ups, such as when you’re upselling or cross-selling items or highlighting a product’s additional benefits. 

It integrates with various email marketing and CRM software including Klaviyo, Campaign Monitor, HubSpot, Mailchimp, Sendinblue, Omnisend, and Kajabi. 

Pricing starts at €49 per month when billed annually. 

EmailOctopus

EmailOctopus provides you with simple yet powerful tools to scale your business. It provides you with ready-to-use templates and a drag-and-drop editor for building your own templates. It also lets you create targeted and personalized messages through its segmentation feature, allowing you to produce more powerful emails for better engagement. 

Other tools let you easily create sign-up forms and landing pages that you can customize using integrations. EmailOctopus also has an automation feature for campaigns that helps you save time while enabling you to reach new subscribers. 

It currently offers two plans: the Started plan, which is free, and the Pro plan, which starts at $24 per month.   

???? Social Selling Tools 

HypeAuditor 

An AI-powered influencer marketing platform, HypeAuditor promotes transparent influencer marketing with its AI fraud detection feature. Moreover, it offers a full stack of solutions for various stages of influencer marketing from discovering the right influencers for your brand to managing and monitoring your campaigns. HypeAuditor also has more than 35 in-depth metrics for analyzing accounts including audience location, authenticity and reachability, and audience quality. 

Hootsuite 

Hootsuite  is a social media management app that lets you create, manage, and share your content across multiple channels. 

With Hootsuite, you can create and schedule posts, manage all your social media channels, plan your campaigns, collaborate in real time, track your performance, and stay updated with the latest messages using a single stream, which also enables you to easily collaborate with your team. Its suite of tools includes:

???? Hootsuite Amplify for boosting social reach

???? Hootsuite Insights for brand strategy and social listening

???? Hootsuite Impact for tracking and analyzing audience engagement

???? Hootsuite Ads for optimized campaign and ads management 

Plans start at $19 per month.  

ContentCal 

ContentCal is a versatile content marketing platform that lets you plan, create, manage, and analyze regional and global content or campaigns across multiple channels. Furthermore, it lets you collaborate and connect with multiple teams and improve communications to save time. 

Despite its features and capabilities, ContentCal has a simple and intuitive interface that doesn’t entail a steep learning curve. It has unique tools including:

✒ Category tags

✒ Approval workflows

✒ Snippets

✒ Web clipper

✒ Pinboard 

Plans start at $30 per month when billed annually.

Falcon.io

A powerful social media management platform, Falcon.io is an all-in-one tool that lets you manage your social media channels, engage and communicate with your audience, track your performance, and more. 

It also has a social listening tool called Listen, which is powered by Brandwatch. This feature lets you monitor conversations and identify emerging trends from up to 100 million online sources. In addition to these features, Falcon.io also offers the following services for different types of social media marketers:

???? Analytics

???? Automated publishing

???? Content management

???? Hashtag tracking 

???? Sentiment analysis

???? Reputation management

Falcon.io currently offers two plans: Essentials at $108 per seat per month (billed annually) and Full Suite (price available upon request).

NapoleonCat 

NapoleonCat is a social media marketing and management platform that’s designed for small businesses, e-commerce businesses, agencies, and enterprises. It’s capable of performing social customer service, social media analytics, scheduling, agency and team management, tracking engagement, and automation for streamlining operations. 

It’s a time-saving tool that lets teams save up to 70% of their time and energy. Its capabilities include:

✴ Facebook ads moderation

✴ Competitor tracking

✴ Moderato activity reports

✴ Language translations

Plans start at $21 per month when billed annually. This covers three profiles and one user. 

???? Analytics, Conversion Rate Optimization, Research, and Search Engine Optimization (SEO) Tools

Moz

Moz is an SEO software that’s designed to boost your traffic, rankings, and search visibility. This SEO toolset is capable of conducting technical site audits, rank tracking, backlink analysis, and keyword and link research, enabling you to gain insight and create an optimized website. 

Moz also has features and tools such as access to comprehensive research data and automated reporting that can help you craft an effective SEO strategy. It offers four solution with varying plan rates:

???? Moz Pro, the essential SEO toolset for keyword research, link building, page optimization, and more

???? Moz Local for improved local SEO visibility

???? STAT for SERP tracking and analytics

???? Mozscape API with accurate link metrics for more effective SEO

Semrush 

Semrush is a powerful, versatile tool that lets you do SEO, content marketing, and market research as well as build an effective social media strategy. Its suite of tools lets you:

???? Analyze a domain’s backlink profile

???? Track SERP positions regularly

???? Discover national and local keywords

???? Audit your content based on metrics

???? Track brand mentions 

???? Analyze website traffic

???? Craft and analyze targeted ads 

???? Optimize ad spend 

???? Optimize your ads on your social media channels

???? Perform an analysis of your competitors’ accounts

Plans start at $119.95 per month when billed annually. 

Ahrefs 

Billed as an all-in-one SEO toolset, Ahrefs lets you:

???? Optimize your website with Site Audit

???? Use Site Explorer for competitor analysis

???? Employ Keywords Explorer to find out what visitors are searching for

???? Use Content Explorer to gain insight from content produced within your industry

???? Monitor your ranking progress with Rank Tracker

Ahrefs is an easy-to-use and accessible platform for growing search traffic that’s used by content marketers, bloggers, SaaS businesses, agencies, and e-commerce businesses. 

What sets it apart from other platforms is it employs proprietary data. It also has access to comprehensive industry data for optimized results. Additionally, it has a collection of free SEO tools that you can use to improve your ranking and drive organic traffic to your site. These include:

???? Free Keyword Generator

???? SERP Checker

???? Backlink Checker

???? Ahrefs SEO Toolbar

???? Website Authority Checker 

???? YouTube Keyword Tool

Pricing starts at $82 per month when billed annually. 

Google Analytics 

Google Analytics is a digital analytics software that lets you use free tools for data analysis for SEO or marketing campaigns. It’s capable of monitoring the performance of your marketing, content, and products, among other aspects.

 By leveraging this information, along with Google’s machine learning capabilities, this tool helps you make smarter decisions for your business. Google describes this service as a simple and easy-to-use tool that allows you, the website owner, to measure how your visitors interact with your site’s content through JavaScript tags. 

It’s a helpful option that allows small- and medium-sized businesses to get accurate data that can help them craft a winning business strategy. 

Kissmetrics

Kissmetrics leverages actual user behavior, giving you a more holistic approach to data. It also gives you an omnichannel glimpse of a customer’s buyer’s journey, letting you discover drop-off points for your site flow. This platform currently has two versions: Kissmetrics for SaaS and Kissmetrics for E-Commerce. 

Kissmetrics for SaaS lets you:

???? View key metrics 

???? Better understand populations and cohorts

???? Have access to comprehensive customer activity reports

???? See the features that help trial users convert

This feature-rich platform starts at $299 per month.

Kissmetrics for E-Commerce has similar services with Kissmetrics for Saas and also starts at $299 per month. However, Kissmetrics for E-Commerce are designed for businesses that conduct most of their transactions via web or mobile, generate between $500,000 and $5 million in monthly sales, and have up to 5 million monthly tracked unique visitors.

Think with Google 

Think with Google is a useful resource for understanding data and trends. It enables you to stay informed about industry trends, marketing strategies, or consumer behavior. It also gives you access to tools that help you have better marketing and analysis, deliver a better digital experience for users, and more. These free tools include:

???? Data Shorts for staying updated with the latest news through bite-sized visual stories

???? Test My Site, which lets you test your mobile site 

???? Create with Google, which has resources and tools that you can use for crafting effective campaigns

????Google Trends provides you with real-time search trends so you can monitor consumer search behavior

Qualtrics XM

Qualtrics XM is a versatile tool that acts as an advanced survey tool, gives you access to powerful, predictive analytics, and lets you build customizable workflows for improved operations efficiency. 

Qualtrics also offers a range of services that can cater to your specific needs. For example, it has the Qualtrics DesignXM that lets you create a more compelling and effective product, service, or brand design that your audience, customers, and employees want next. 

It also has the Qualtrics CustomerXM, which is a listening engine that employs predictive intelligence and analytics. This is capable of reducing customer churn and increasing your customer lifetime value. 

Qualtrics XM is all about helping you deliver unparalleled experience management through data and analytics, thus allowing you to develop a framework for improved customer and employee experiences. 

???? Advertising Tools

Adroll

The AdRoll platform employs more than 10 years of data collected from brands and shoppers to help you grow your business. It’s a marketing platform that has a retargeting service that enables your ads to reach the right people, as well as:

???? Minimize cart abandonment

???? Increase conversions

???? Bring back visitors and reduce bounce rate

???? Improve brand awareness

???? Build customer loyalty 

It’s also capable of letting you reach more customers and monitoring your campaigns’ performance while enabling you to protect your customers’ data. 

AdRoll integrates with some of the biggest names in e-commerce including Shopify, WooCommerce, BigCommerce, and Magento. 

The Growth plan starts at $19 per month when billed annually. 

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